A social media campaign to give voice to different people who live as they think.
Three influencers (Kepa Acero, Elena Devesa & Dani Mateo) chose a relevant topic for them and posted a video on their Instagram profile, but these videos were not what they seemed at first. Each video hid a question for his followers. Then the conversation started.
We also created an online video to spread the campaign and invite people to think about what is important to move forward as a society.
Drive the way you think.
Role: Concept, Art Direction
Agency: The&Partnership Spain, Madrid
Shortlist. El Sol. Digital & Mobile. Social Media Marketing. Best use of influencers.