Throughout history we've identified ourselves with a large number of symbols. Social movements, music bands, fashion, brands ... and any icon that we all, at some point, have shown with pride because they told the world about our way of thinking and our values.
In 1997, Toyota placed a Hybrid badge on the world's first ever hybrid car, the Prius, and today it has become a symbol that all Toyota Hybrid drivers show with pride. Because now, when someone drives a Toyota with the Hybrid badge is showing his way of thinking. A way of thinking that is more respectful with the environment and with others.