A baby’s crib that simulates a car ride, so babies can sleep easier at home.
Every parent knows: nothing makes a baby fall asleep faster than the gentle movement and the soothing sound of a car engine.
With this insight in mind we’ve created Max Motor Dreams, a baby’s crib capable of accurately simulating the sensations of a car ride.
The crib is controlled by a simple app that tracks the baby’s favorite routes as you drive, including the car movement, sounds, gentle vibration of the engine and even ambient lighting. The technology in the crib allows users to reproduce all these features through the application.
Role: Concept, Art Direction
Agency: Ogilvy & Mather Madrid
1 Bronze. CdeC (Spanish Creative Club). Digital Innovation.
In Book. CdeC (Spanish Creative Club). Best Idea.
Next to Watch 2017. Sitges NEXT. Festival of Innovation in Communication.