The benefit race “Ponle Freno” takes place every year in Madrid to raise funds for victims of traffic accidents. This year, for the first time, our client, Axa insurance, sponsored the event.
We think that traffic accidents are universal problem so, ¿why should the race only take place in Madrid? That’s why we created "Corremos Juntos", an app for iPhone and Android that lets you run the Madrid race anywhere in the world. Take a look here to the whole case & the individual stories.
Role: Concept, Art Direction, Copywriting
Client: Axa Insurance & Ponle Freno
Agency: Leo Burnett Iberia, Madrid
Awards: Silver. El Sol. Festival Iberoamericano de Comunicación Publicitaria. Digital - Mobile. 7+ at Leo Burnett GPC (score 7.3)