Some of the most iconic cars in history converted into a more efficient way of transportation.
DGT (Spanish Traffic Department) and the Spanish Government needed to raise awareness that another way of getting around the city is always possible. To change people's perception, we decided to turn some of the most iconic cars in cinema history into actual bicycles.
Role: Concept, Art Direction, Copywriting
Client: DGT ( Spanish Traffic Department)
Agency: Ogilvy & Mather Madrid
Awards: Shortlist. El Sol. Festival Iberoamericano de Comunicación Publicitaria. Outdoor.