RMHC®
The nonprofit organization Ronald McDonald House Charities® provides free housing, emotional support and rest to young patients and their families through Ronald McDonald® Houses and Family Rooms as these families struggle with a sick child away from home.
In 2022, the RMHC® celebrated its 25th anniversary in Spain, a unique opportunity to demonstrate the charity’s commitment to families and children and a chance to raise awareness about it. The result was Captain Olson, a story of love, friendship and meteorites.
The campaign raised 16% more than the previous year and a record amount for the charity of €380,054.
Ronald McDonald House Charities®
2022
TBWA\
Concept, Creative Direction & Art Direction
Cannes Lions_ 2x Shortlist
Clio Awards_ 1x Silver 1x Bronze
El Sol_ 1x Silver 1x Bronze 1x Shortlist
C de C_ 1x Silver 3x In Book
The One Show_ 2x Merit
Saniss Awards_ 1x Grand Prix 1x Gold 1x Silver
Short Shorts Film Festival & Asia_ Nominee
Spanish Effie Awards_ 1x Gold