The television network laSexta commissioned us to launch their most important show of the season,Alcatraz (JJ Abrams). We decided to bring part of the incarceration experience into our viewers’ homes, and therefore created Alcatraz Delivery, an actual prison food delivery service.
A repetitive and disgusting menu of prison food that could be ordered from inmates directly over the phone or on our website: www.alcatrazdelivery.com
Role: Concept, Art Direction, Copywriting
Client: laSexta Tv
Agency: Leo Burnett Iberia, Madrid
Shortlist. Cannes Lions. Promo & Activation.
Bronze. Clio Awards. Direct.
Bronze. YoungGuns Awards. Design - Marketing Kit.
Bronze. El Sol. Festival Iberoamericano de Comunicación Publicitaria. Direct Marketing.
Bronze. El Sol. Festival Iberoamericano de Comunicación Publicitaria. Outdoor.
Silver. Laus Awards. Advertising - Direct Mail.
In Book. CdeC. Best Idea.
Shortlist. Clio Awards. Engagement.
Shortlist. YoungGuns Awards. Advertising - Direct Marketing.
Shortlist. El Ojo de Iberoamérica. Direct Marketing.
Bronze. Ads of the World. Best Direct Marketing. May'12