laSexta
The television network laSexta commissioned us to launch their most important show of the season,Alcatraz (JJ Abrams).
We decided to bring part of the incarceration experience into our viewers’ homes, and therefore created Alcatraz Delivery, an actual prison food delivery service. A repetitive and disgusting menu of prison food that could be ordered from inmates directly over the phone or on our website.
laSexta TV
2012
Leo Burnett
Concept, Art direction & Copywriting
Cannes Lions_ 1x Shortlist
Clio Awards_ 1x Bronze 1x Shortlist
YoungGuns Awards_ 1x Bronze 1x Shortlist
El Sol_ 2x Bronze
Laus_ 1x Silver
C de C_ 1x InBook
El Ojo de Iberoamérica_ 1x Shortlist
Ads of the World_ 1x Bronze
Leo Burnett GPC_ 1x 8 Ball