Creative & Art Director

Renegade Air Mail

Launching the new Jeep Renegade

The media was anxious to see the launch of Jeep’s new model and there was intense speculation on its new design and features. We thought it would be interesting to satisfy their curiosity before its official unveiling in the "Geneva International Motor Show". We created a special outdoor installation simulating the idea that the airfreight crate transporting the vehicle had fallen out of the plane and crash-landed in the center of Madrid. People passing by the installation would discover the confidential contents of the container before anyone else.